Next Step Career Corner

Balancing Motherhood & Entrepreneurship: Personal Branding Tips with Shelly Niehaus

Episode Summary

In this episode, I sit down with Shelly Niehaus - a mom, entrepreneur, and branding expert - to talk about the real-life juggle of raising a family while building a business. Shelly shares her journey of launching a career while raising kids, the lessons she’s learned along the way, and how she’s helped others create standout personal brands that reflect both their values and their goals. Whether you're a working mom, a business owner, or someone trying to build a brand with authenticity and purpose, this episode is full of real talk and actionable takeaways.

Episode Notes

What We Cover in This Episode: 
✅ Shelly’s personal story: how she launched her business as a mom 
✅ Why personal branding matters - especially for women
✅ Simple steps to start building a personal brand today 
✅ Navigating confidence, comparison, and imposter syndrome 
✅ Time management tips for busy entrepreneur moms 
✅ The role of storytelling in creating a powerful brand

Connect with Shelly 
Website: https://coaching.shellyniehaus.com/home 
LinkedIn: https://www.linkedin.com/in/shelly-niehaus/ 
Podcast Episode Referenced: https://coaching.shellyniehaus.com/post/46-your-personal-brand-what-is-it-and-why-you-need-one

Connect with Stephanie 
Website: https://nextstepcareerservices.com/ 
LinkedIn: https://www.linkedin.com/in/stephanie-renk/